From Concept to Ongoing Success: the 'Distracted' Podcast Journey
Bringing ADHD Conversations to the Forefront
'Distracted' is a trailblazing video-first podcast that delves into the realities of ADHD, hosted by two engaging speakers who share weekly discussions on the topic. The podcast features biweekly guest interviews, offering personal perspectives and expert insights that aim to demystify ADHD and spark meaningful conversations. This project sought to create an authentic, relatable, and informative platform, amplified by tailored, engaging social media content.
From Vision to Execution: Recording and Production Workflow
The 'Distracted' podcast was developed and recorded weekly at Podcast House, combining high-quality audio and video production to deliver a polished end product. Each episode underwent thorough editing to meet professional standards, with four social media clips produced weekly to promote each release across platforms.
Meeting these demands required a fast-paced, efficient production process, where creativity met tight deadlines to ensure consistent delivery. The results? A podcast that resonates deeply with its audience, both on air and online.
Overcoming Challenges: Tackling Tight Timelines with Precision
Producing 'Distracted' demanded agility. With rapid weekly turnarounds, the team successfully streamlined its workflow by assigning additional staff to manage editing and production. This collaborative approach ensured that every episode met high production standards without sacrificing timeliness or quality.
Elevating Content: The Tools Behind the Success
To achieve its professional look and feel, the team utilised cutting-edge tools, including:
Recording Equipment: Industry-standard microphones and cameras to deliver crisp audio and video quality.
Editing Software: Adobe Premiere Pro and Audition for seamless video and audio production.
Social Media Assets: Canva and supplementary tools like Final Cut Pro to craft captivating promotional content for platforms like Instagram and TikTok.
These tools, combined with creative expertise, played a key role in establishing the podcast's visual identity and engaging its growing audience.
The Results: Transforming Ideas into Impact
In just eight months, 'Distracted' achieved phenomenal growth, building a loyal following from scratch. Key milestones include:
Listenership Growth: Over 60,000 followers across platforms.
Engagement: 15,000 monthly listeners tuning in for new episodes.
Reach: Amassing over 10 million views across social channels, demonstrating a strong impact in ADHD advocacy and education.
This remarkable success speaks to the team's ability to deliver a high-quality, engaging product that connects with its audience on a personal level.
An Ongoing Journey
The 'Distracted' podcast continues to flourish, expanding its reach and influence while delivering insightful content week after week. What began as a passion project is now a vital platform for ADHD advocacy, blending authenticity, humour, and expertise into a compelling audience experience.
